Developping for the iPhone

After a meeting with Ian Grant, who suggested me looking at developing for the iPhone, I went on to the apple website and found this very interesting presentation. Following is a sample of the most relevant information. The complete presentation is available on the youtube website at the following URL:http://www.youtube.com/watch?v=9QvQ9uXOuDg

Part 4 [...]

Wellphone

Wellphone review
URL: Wellsphere.com

Date visited: 19/03/08
Target audience: Wellsphere website user, owning a sms enabled phone
Website goal: extend Wellsphere features for the phone via sms.
The service allows to get reminders, tips and notifications as well as sending info requests, log progress, and populate a note journal.
The service can be compared to a Facebook for mobile.
Technology used:
Sms [...]

Other reviews_1

OpenFitness
URL: http://www.openfitness.net

Date visited:12/12/07
Target audience: Professional athlete and amateurs looking for a serious tool to manage their workout and diet. The appliaction is advertised for bodybuilders, general fitness and weight loss program.
Comments:
This is a different concept from what has been reviewed so far, as Openfit is an application that runs on the desktop.
the features [...]

Wellsphere_review

Wellsphere reviews
URL: wellsphere.com

Date visited: 01/03/08
Target audience: Adults, with no restriction in age. People who have time and willing to act on improving their health and interested in connecting with likeminded people.
Website goal:
Wellsphere is a community website where people can get advice, find resources on health, diet, nutrition, fitness, current activities and interact with other Wellsphere [...]

FHM Review

URL: www.hfmens.com

Date visited: 15/03/08
Target audience: male audience, Facebook users and regular gym users, sports fanatics, occasional reader of Health and Fitness magazines who may be looking for a portable version of the magazine contents. Need to have mobile phone, iPod, iPhone or iPod touch to view the contents.
Website goal:
Offering workout examples and the possibility [...]

Polar_fitness review

URL: polarpersonaltrainer.com Date visited: 02/01/08

Target audience:
Internet users, Athletes and motivated regular users familiar with training techniques or interested in advancing their training. People owning a polar watch for added support,
Covers overall fitness, weight loss management, or competition training
Website goal:
To give people a diary [...]

Exlib review

URL: http://www.exlib.no/

Date visited: 04/01/08
Target audience:
Gym users, amateur and professional athletes, bodybuilders
Website goal:
Offer exercise library and fitness manager online and on PDA
Technology used:
Flex, Flash, HTML, Flash Video, Flash Mobile
Design:
Website: Simple, non-attractive design. Yellow is main colour on white and grey background. Icons used throughout the site aren’t intuitive.
PDA: clean design, space savy that takes advantage of [...]

guidelines to review websites

I will use the following criteria to review the different websites during my research.
URL:
Date visited:
Target audience:
Website goal:
Technology used:
Design:
Navigation:
User experience feedback:
Interesting Features:
Comments:

Defining Target Audience

I realized the necessity to connect with the audience I want to sell my concept website to.
To be familiar with their needs and preferences to then promote the aspects of the websites that will be most relevant to them.
By definition, a target audience is “A group of individuals that constitute a set of possible [...]

research materials: books and tutorials

As part of my research, I will look at the following materials:
tutorial:
ActionScript 3.0 in Flex Builder Essential Training
ActionScript 3.0 in Flash CS3 Essential Training
Flex 2 Essential Training
Flex 2 Beyond the Basics
Books: