URL: polarpersonaltrainer.com Date visited: 02/01/08
Target audience:
Internet users, Athletes and motivated regular users familiar with training techniques or interested in advancing their training. People owning a polar watch for added support,
Covers overall fitness, weight loss management, or competition training
Website goal:
To give people a diary to manage their fitness, allowing them to create a polar fitness program, manage a calendar to record workout and progress, library of exercises and articles to consult, advertise training programs.
Technology used:
Flex, Flash, HTML, CSS, Animated 3D clips
Design:
Minimalist, a few colours. Back and red logo, then yellow, red, blue, used on a grey and white background. Calendar is main visual content area.
Navigation:
Top nav: Help | Logout | settings
Main nav as tab bar with: My Diary | My Progress | Fitness toolkit
*My diary : options of weekly | monthly view of the calendar and nav through months/weeks.
*My Progress : option of graph | list view
1 ,3, 6, 12 months view
graph of progress by adding work-out sessions
list of work-out sessions.
*Fitness Toolkit: sub_menu with links:
-holistic fitness training (advert)
-Tests and calculators
-Polar Article Library
-Body Workout Guide
-Downloads (for polar devices users)
-News And Updates
Sub_nav links : – event reminder : add an event reminder
- polar training program : build a program
(Printable pages)
User experience feedback:
Requires login and registration to access the features, free to use all the features.
Interesting Features:
Workout library with animated clips, draggable work-outs in the diary.
Event reminder, options of viewing per months/weeks.
Test and calculators and library of articles.
Comments:
The site features are very interesting but navigation remain complex and not attractive to the non-athlete/non professional. It should be simplified. registration takes time as well as getting familiar with the features and different tools. Too much data to analyse for my target audience.
The form of advertisment in Holistic fitness trainer concept is interesting and could be reproduced. The test and calculator is a good concept, could reproduce a form of Calorie Calculator, Daily Calorie needs, body mass index and waist to hip Ratio, and making them visible on main page to monitor progress.
Filed under: research
