Polar_fitness review

URL: polarpersonaltrainer.com Date visited: 02/01/08

Target audience:
Internet users, Athletes and motivated regular users familiar with training techniques or interested in advancing their training. People owning a polar watch for added support,
Covers overall fitness, weight loss management, or competition training
Website goal:
To give people a diary [...]

Exlib review

URL: http://www.exlib.no/

Date visited: 04/01/08
Target audience:
Gym users, amateur and professional athletes, bodybuilders
Website goal:
Offer exercise library and fitness manager online and on PDA
Technology used:
Flex, Flash, HTML, Flash Video, Flash Mobile
Design:
Website: Simple, non-attractive design. Yellow is main colour on white and grey background. Icons used throughout the site aren’t intuitive.
PDA: clean design, space savy that takes advantage of [...]

guidelines to review websites

I will use the following criteria to review the different websites during my research.
URL:
Date visited:
Target audience:
Website goal:
Technology used:
Design:
Navigation:
User experience feedback:
Interesting Features:
Comments:

Survey url

The fitness survey is available at the following url:
http://www.eSurveysPro.com/Survey.aspx?id=c0d5ce1f-8214-40a0-9974-8c17918b122d&cid=03ec82a9-c3e8-4f1f-b077-6537bb7d303f

Survey planning

I will do the following
1.Send short panel list to pretest the survey
2.Email panel for feedback
3.Revise survey to incorporate feedbacks
4.Send to enlarged list , with friends/family/colleagues to target participants
include:
short invitation
Personalised email invitation
Privacy statement to mention confidential and “uni project”.
5.Send reminder email to people who haven’t declined survey offer
6.Publish result online to participants

Defining Target Audience

I realized the necessity to connect with the audience I want to sell my concept website to.
To be familiar with their needs and preferences to then promote the aspects of the websites that will be most relevant to them.
By definition, a target audience is “A group of individuals that constitute a set of possible [...]